PPC ads have been part of the marketing strategy for many years, but they are only gaining ground now. Almost every successful e-shop uses these campaigns to increase sales or brand awareness. So let’s take a look at what these ads actually are.
What is PPC advertising?
The word PPC stands for Pay Per Click. This means that you only pay for such an ad when someone clicks on it. Convenient, don’t you think?
Where can we find such an advertisement?
We can find this type of advertising on all browsers, be it Chrome, Firefox and many others. In addition, such campaigns also appear on social networks such as Facebook and Instagram. It also includes various price comparators such as the well-known Heureka.
The main advertising platform is Google Ads, where the most common PPC campaigns are created and run.
To give you an idea of how to distinguish such an ad, let’s take a look at the image below. After entering the keyword in the search engine, these ads will appear to us first. We can see them either in the form of text, but also in the form of images (right column).
Operation of PPC ads
Simply put, these campaigns serve as a competition between competitors in search position. The main role is played by the price offer, ie whoever pays more will occupy the leading positions. Another important factor is quality content and keywords. Beware, overuse of keywords can do more harm than good, so focus on quality content.
Benefits of PPC Advertising
- You pay only after clicking on the ad
- You can reach a large group of people
- You will effectively make your website or e-shop visible
- Accurate measurement of advertising
- Clear results in Google Analytics
- You set the budget you want
This type of ad has appealed to you, but you can’t help setting it up and managing it? We will be happy to help you with this, all you have to do is contact us in the form of an e-mail or telephone number.